ASOS Review – How & What to Buy, Tips, Coupons and more

Founded in 2000, ASOS is a British online retailer primarily aimed at young adults. The retailer stocks over 850 brands, including a number of its own ranges – it’s like an online department store.

ASOS has several key beliefs such as the importance of body positivity, ensuring they stock a wide variety of sizes, nurturing young talent and reducing the impact of their fashion on the planet.

Although they have been criticised as a fast fashion brand, they have an Ethical Trade Strategy designed to prioritise transparency, improve wages and identify and stop child labour as well as a Sustainability Strategy which aims to ensure their materials are ethically sourced.

ASOS has partnered with the British Paralympics Association and provides the Paralympics GB Team with their formal and ceremonies outfits.

Plus, the ASOS Foundation, which achieved full charity status in 2013, offers disadvantaged, young adults training and support so that they can reach their full potential. They work with partners such as The Prince’s Trust and Centrepoint to achieve long term, sustainable change.

Asos – Product Variety and Quality

ASOS sells a wide variety of products, from designer brands like AllSaints and Calvin Klein, to other online only retailers such as Missguided to well known high street names like New Look, Topshop and Lush.

On top of this, the ASOS Marketplace retails over 700 boutiques and fashion start-ups, so you can find something even more unique. The quality of products does vary, because they come from a variety of different retailers.

However, ASOS has a feature that allows you to see other people’s reviews, including whether the fit runs small, large or normally and what the quality of the product is.

The Best Things to Buy From ASOS

The ASOS Weekend Collective

One of ASOS’ clothing ranges, the Weekend Collective gives the feeling of a high-end athleisure brand at half the cost. Stocking a range of loungewear, swimwear, underwear and accessories in UK sizes 4-30, there is something for everyone with this brand and every body type is catered for.

This oversized sweatshirt is a versatile addition to any wardrobe and can either be paired with the matching joggers or a pair of leggings to complete the laidback look. The relaxed, oversized fit of the tracksuit is perfect chilled days at home, so you can be comfortable and stylish.

ASOS Edition

Another of ASOS’ own collections, the ASOS Edition stocks a variety of occasion wear and casual wear, in a wide range of UK sizes (4-30). From days out with friends, to garden barbecues, to prom dresses, to bridesmaid and even wedding dresses, the ASOS Edition caters for it all.

The wedding and bridesmaid dresses are a great option for someone on a budget, with dresses retailing at around £100-£200. This beautiful lace wedding dress is one of several wedding dresses available, and all of them have reviews on the website, so you can see other people’s opinions before you purchase.

For a prom or bridesmaid dress, this stunning blue maxi dress is a great choice, with the embroidered flowers on a light blue mesh giving a soft, feminine look.

ASOS 4505

Another range with inclusive sizing (UK sizes 4-30) as well as petite, tall, maternity and curve fits, ASOS 4505 will supply you will all the clothing and accessories needed for your next workout.

This running jacket with thumbholes and a phone pocket is a stylish and practical piece for your next cardio workout, and it can be paired with the matching joggers. 4505 also provides workout accessories such as yoga mats, gym bags and ski gloves.

A great feature on the ASOS website is the ‘shop the look’ section, where you can see other products that have been used in styling the models, as well as a ’you might also like’ section, which displays similar products to the one you are look at. This is displayed on all products, not just ASOS’ own collections.

How to Order From ASOS

ASOS can be views on your internet browser or as a phone app, so you can use any device whilst you shop. The process is very simple, you simply select the product that you would like, choose your size and add it to your bag, and then you simply follow the checkout instructions.

You can pay with your card or use Apple Pay or PayPal, or you can opt for Klarna or Clearpay and break your payment down into instalments. You can also save items for later in a wish list, where you can organise them into different boards.

You could have a board of summer clothes, or save different options for a special event, for example. ASOS will notify you when items on your wish list are low in stock, and will suggest you clothing based on your style.

How Does Asos Shipping Work?

There are three shipping options on ASOS, Standard Delivery which costs £4.00, Next Day Delivery which costs £5.95 or Nominated Day Delivery, which costs 5.95 also. ASOS uses DPD to deliver their products.

There is also the option to pay for Premium Delivery, which is a yearly £9.95 subscription. The Premium Delivery allows you to have free shipping for the entire year, so it is definitely worth the investment if you will order from ASOS more than two or three times in a year.

How Do Returns Work on Asos?

Returns on ASOS are free, and if you return an item within 28 days of purchase, in its original condition, you will receive a full refund by way of the original payment method. Refunds are generally made within 14 days of ASOS receiving the returned product.

As usual, some products can’t be returned such as underwear and swimwear if the hygiene seal is broken. There are multiple ways to send back your items, you can use the Royal Mail, Collect Plus, Asda and Hermes.

There is also a Returns FAQ on the ASOS website and app if you need more information. Unfortunately, on ASOS, they do not offer exchanges.

Tips for Shopping on ASOS

  1. Use the filter option to narrow down exactly what you would like, and to see things that are available in your sizing and style.
  2. Use the sort option to see either what is recommended, newest products or products from high to low price or low to high price.
  3. Sign up to the ASOS newsletter for 15% off your next order and to receive exclusive information and offers.
  4. Allow phone notifications for ASOS to be notified early about sales and special discount codes.
  5. Check out the Sale and Outlet sections for reduced prices on lots of different items, they can often be up to 70% off.

ASOS Coupons

Students are able to use their UNiDAYS or StudentBeans account to get 10% off orders from ASOS, and you are often able to find discount codes online, for example the Daily Mail and Glamour magazine are currently offering a 15% discount code.

ASOS also offers a 20% discount to NHS Blue Light card holders.

Often there are codes available on the website too, so check the website or app frequently to make sure you don’t miss out on them!


The ASOS FAQ section is split into topics so you can easily find the information that you need. The topics are delivery, returns and refunds, order issues, products and stock, payments, promos and gift vouchers and technical issues.

Here are some of the popular FAQs:

Have you received my returned my item?

If you are returning something from the UK it can take upo to 14 days, excluding bank holidays. ASOS will send you an email as soon as the return is completed, and if you use the app you will receive a notification.

Where is my order?

To track your order all you need to do is log into your account, through your browser or the app, go to the ’My Orders’ section and click the ‘track order’ button. If the date has passed, allow a few days extra and then contact ASOS within 30 days of ordering.

How can I order a new returns slip?

Go the ’My Orders’ section in your account, and you will see a button for creating a new returns slip where you can choose to return all your order, or only certain items.
You can contact ASOS’ Customer Care Team using their online chat feature if you have a query that is not answered on the FAQ page.